Building communities that move ecosystems forward

Owning end-to-end community growth for BNB Chain, covering strategy, KOLs, IRL events, ambassadors, and ecosystem development across global regions.

• Engineered a 35%+ engagement lift across Twitter/X and Telegram via a monthly content calendar, regional engagement plans, and ecosystem campaigns.
• Onboarded and managed 150+ KOLs, developer creators, and ecosystem partners; creator-led campaigns generated 15M+ cumulative impressions in a year.
• Organized 5 IRL hackathons + 1 founder onboarding + 1 ecosystem side event, onboarding 450+ founders and engaging 1,000+ senior developers.
• Served as main POC for Binance Blockchain Week 2025, engaging 2,500+ attendees and distributing 2,000+ branded merchandise items.
• Sourced and onboarded 500+ qualified Web3 project leads through targeted outreach, founder networking, and community activations.
• Revamped the BNB Martians ambassador program with 51 ambassadors driving 50K-100K monthly reach on X via coordinated campaigns.
• Built a data-driven KPI dashboard tracking engagement, sentiment, growth, and campaign performance to sharpen strategic decisions.
• Executed 20+ AMAs, 20+ X Spaces, 20+ quizzes, and 30+ polls, with each campaign reaching 32K-300K users across BNB Chain Global and Developer accounts.

Led community, growth, and KOL strategy at a leading perpetuals DEX, scaling from early traction to acquisition.

• Drove an extraordinary 40,000% active-user surge over 1.6 years through 20+ influencer collaborations and creator-led campaigns.
• Launched 48 cross-collaboration events with industry influencers and trader communities, drawing 2,000+ participants per event.
• Closed 8 strategic DeFi partnerships that lifted platform transactions by 20,000+ within a quarter.
• Designed and launched the Palmswap Liquidity Pool (PLP) program, achieving $1M+ USDT in liquidity via the KOL/influencer network.
• Implemented an AI-driven chatbot that cut support response time by 50% and boosted customer satisfaction.
• Led crisis communications during a $1M+ cyber incident, restoring customer confidence by 36% and reducing support tickets by 25%.
• Ran targeted Zealy quests integrating 2,500+ traders and stakers, increasing platform activity by 35%.
• Localized brand impact through regional influencer partnerships, amplifying visibility and engagement by 60% in target markets.
• Designed a POAP reward system with engaging mechanics that grew loyal users by 15% and lifted retention by 25% over a quarter.
• Led a team of 3 community managers and trained 4 moderators; refined community management practices to boost active members by 36%.

Joined during the FTX fallout and rebuilt community from near-zero, driving explosive growth via airdrops, incentives, and KOL collaborations through one of crypto's toughest market windows.

• Spearheaded a 62,000% community increase by orchestrating KOL collaborations, local Web3 partnerships, airdrops, and incentive campaigns.
• Activated the community with campaigns and contests that generated $500K in transaction volume during the first month of testnet.
• Managed 20+ global community chapters and organized 30+ IRL events with ambassadors, regional managers, and local bodies.
• Secured 30+ DeFi and L1 strategic partnerships, lifting project visibility and adoption by 20%.
• Launched a comprehensive ambassador program with 50+ influencers, increasing brand mentions by 25% across social platforms.
• Deployed Zealy, Galxe, and Gleam campaigns that drove a 45% increase in bridge transactions.
• Built a gamified XP, reputation, and leveling system via Discord bots, lifting daily chat messages by 35%.
• Onboarded 50+ ecosystem partners through IRL presence, fostering direct collaboration and cross-community visibility.

Acted as the operational backbone of NEAR's global community as liaison to 130+ Guilds, builder of moderation systems, and architect of education campaigns that drove millions of wallet creations.

• Coordinated and supported 130+ global Guilds, managing funds, brand tone, strategy, and escalations across regions.
• Led the landmark "1000 Teacher Education Campaign", driving 5M+ NEAR wallet creations via local communities, KOLs, and PR networks.
• Grew Twitter following past 700,000 by leading 130+ guild-driven initiatives, directly adding 200,000+ community members.
• Authored 200+ educational articles through ambassadors and community authors, driving a 200% traffic surge and 25% developer growth.
• Led NEAR accelerator programs across India, Japan, and Europe with LumosLAB, onboarding 200+ startups and awarding 25 grants.
• Onboarded 2,000+ developers in a year through university collaborations, hackathons, and developer-focused events.
• Raised $50,000 for Polygon's Crypto COVID-19 Relief Fund using NEAR DAO tools (AstroDAO, multisig wallets).
• Deployed automated moderation bots across Telegram, Discord, and Reddit, cutting spam and phishing incidents by 50%.
• Standardized moderation with a detailed flowchart and playbook, improving response time by 50% across community channels.
• Led a team of 15 moderators, BD reps, and incubators; built Open Web Sandbox (OWS) program generating 5,000+ ecosystem contributions.
• Hosted 60+ NEAR educational and developer onboarding events, drawing 15,000+ participants and earning 90% positive feedback.
• Grew NEAR's social media engagement tenfold through targeted KOL relationships and consistent content strategies.

Built MINA Protocol's regional community footprint through KOL partnerships, university programs, and the MINA Genesis ecosystem launch.

• Achieved a 60% increase in active community members within a year via targeted engagement and regional KOL collaborations.
• Drove 120% community engagement growth and a 39% rise in event participation through contests and educational webinars.
• Expanded MINA's reach by 20% and boosted Genesis Program brand awareness via developer community partnerships.
• Structured webinars and IRL events with universities, attracting 1,500+ participants to learn MINA fundamentals and node operation.
• Lifted brand visibility by 70% and social media engagement by 40% through cross-collaboration and KOL-led content.